Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: 'You can't just slap a product on a billboard'

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Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: 'You can't just slap a product on a billboard'

Category : Food & Beverage

Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands. 

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