‘Our consumers are too poor to buy cheap things.’ AJE’s strategy for success in emerging markets

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‘Our consumers are too poor to buy cheap things.’ AJE’s strategy for success in emerging markets

Category : Food & Beverage

Brands often fall into the trap of thinking that consumers in emerging markets only want cheap, generic products. But these consumers are just as savvy as those in developed markets and value a good brand, says AJE.

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