Juiceology CEO addresses the fiber gap: There’s still white space in the juice category

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Juiceology CEO addresses the fiber gap: There’s still white space in the juice category

Category : Food & Beverage

Most juices – even the super-premium high pressure processed (HPP) ones – don’t contain a ton of fiber, says Juiceology founder & CEO Felipe d’Avila, who has carved out some white space in the category with flash-pasteurized, aseptically-filled refrigerated juices blended with soluble oat and barley fiber.

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