SodaStream: More than a one-off gift?

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SodaStream: More than a one-off gift?

Category : Food & Beverage

When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.

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