PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition

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PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition

Category : Food & Beverage

Gatorade’s efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi. 

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