‘You can’t just put any beer on nitro!’ Samuel Adams on developing nitro beers and educating consumers

  • -

‘You can’t just put any beer on nitro!’ Samuel Adams on developing nitro beers and educating consumers

Category : Food & Beverage

Samuel Adams believes its new nitro styles will help build awareness and excitement in the category. But there’s still work to be done in educating consumers and encouraging them to try different beers, according to Jim Koch, founder and brewer. 

http://www.beveragedaily.com/