Craft may have come of age, but the risk of becoming clichéd remains strong

  • -

Craft may have come of age, but the risk of becoming clichéd remains strong

Category : Food & Beverage

Craft has become ever more visible in both brand DNA and marketing. And while craft doesn’t appear to be going away any time soon – has its success reduced its potency, asks Chris Walmsley, co-founder of creative agency Cubo.

http://www.beveragedaily.com/