Crafting a definition: What does ‘craft’ mean to consumers?

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Crafting a definition: What does ‘craft’ mean to consumers?

Category : Food & Beverage

Research from Mintel suggests that 30% of Brits who buy alcoholic drinks don’t understand what ‘craft’ means; while 59% believe it is important for the industry to define the term. 

http://www.beveragedaily.com/