Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

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Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

Category : Food & Beverage

Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating the category and limiting the growth potential for any given brand in the channel, according to the CEO and co-founder of a leading branding the segment.

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