POM loses false advertising case vs Coca-Cola; case offers 'rare glimpse' into how jurors regard such claims, say lawyers

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POM loses false advertising case vs Coca-Cola; case offers 'rare glimpse' into how jurors regard such claims, say lawyers

Category : Food & Beverage

It famously persuaded the Supreme Court that there was a case to be heard in 2014, but POM Wonderful this week failed to convince a California jury that Coca-Cola willfully misled consumers by marketing a product comprised almost entirely of apple & grape juice as ‘Pomegranate Blueberry’.

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