CideRoad: Switchel meets demand for bolder flavors

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CideRoad: Switchel meets demand for bolder flavors

Category : Food & Beverage

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, adds Duffy, who has now secured listings for Cide Road in almost 2,000 stores.

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