KFC is Getting Killed by a Restaurant Half Its Size — and Now It’s Making Huge Changes To Get Customers Back
Category : Culinary Arts
An interesting read for Restaurant Management students. Kentucky Fried Chicken (KFC) has had to study the strategies of Chick-fil-A in order to understand this tough chicken competitor. Find out how KFC is undergoing a “Re-Colonelization” in order to gain back more of the chicken customer base.