US bottled water category will be bigger than carbonated soft drinks by 2017, predicts IBWA

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US bottled water category will be bigger than carbonated soft drinks by 2017, predicts IBWA

Category : Food & Beverage

Bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, “if not by the end of 2016,” according to data from the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC).

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