‘An important opportunity against a competitive backdrop’: 150th anniversary for Jack Daniel’s can draw in new consumers, says Brown-Forman

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‘An important opportunity against a competitive backdrop’: 150th anniversary for Jack Daniel’s can draw in new consumers, says Brown-Forman

Category : Food & Beverage

The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’  

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