‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

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‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Category : Food & Beverage

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’

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