Sonoma Brands unveils drinkable veggie soup ZÜPA NOMA: ‘Cold pressed juices taste great, but they simply have too much sugar’

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Sonoma Brands unveils drinkable veggie soup ZÜPA NOMA: ‘Cold pressed juices taste great, but they simply have too much sugar’

Category : Food & Beverage

The $8bn US wet soup category is “sleepy and ripe for disruption,” says the founder of Sonoma Brands, which is launching its first incubated brand in July: ZÜPA NOMA, an organic ready-to-drink chilled vegetable soup in a bottle debuting July 1 in around 1,000 stores on the west coast.

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