Old Diet Pepsi recipe to return in the fall as 'classic' sub-brand: A savvy move or is Pepsi rearranging deckchairs on the Titanic?

  • -

Old Diet Pepsi recipe to return in the fall as 'classic' sub-brand: A savvy move or is Pepsi rearranging deckchairs on the Titanic?

Category : Food & Beverage

Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing to decline at an alarming rate, this looks like a bad case of wishful thinking. 

http://www.beveragedaily.com/