Canny brands should use strategic smarts to topple top tipple

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Canny brands should use strategic smarts to topple top tipple

Category : Food & Beverage

When it comes to Australia’s overall liqueur consumption, one brand towers over all the others: Baileys Irish Cream, which is more than three times more popular than second-placed Kahlúa, and has nearly the same number of drinkers as the seven other most popular liqueurs combined. 

http://www.beveragedaily.com/