Heineken presents ‘first large scale zero carbon brewery in the world’ – but does this matter to the average beer drinker?

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Heineken presents ‘first large scale zero carbon brewery in the world’ – but does this matter to the average beer drinker?

Category : Food & Beverage

Heineken’s Göss Brewery in Austria is ‘the first large scale zero carbon brewery in the world’: but is this a claim that consumers will actually relate to, and can Heineken’s sustainability efforts influence the choices beer drinkers make?

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