Wake up to breakfast drinks: Where innovation could take the category next

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Wake up to breakfast drinks: Where innovation could take the category next

Category : Food & Beverage

Australia is the largest market for breakfast drinks, with a current retail value of around A$200m (USD $153m). But when it comes to innovation, the UK can give the Aussies a run for their money, says Zenith International, while the US market also shows promise. 

http://www.beveragedaily.com/