What is ‘Psycho Aesthetics’ and why are packaging product designers embracing it?

  • -

What is ‘Psycho Aesthetics’ and why are packaging product designers embracing it?

Category : Food & Beverage

A new buzzword is in town and Ravi Sawhney, founder and president-CEO of RKS Design, is using it to describe designers who have made a product that has an emotional connection with consumers.

http://www.beveragedaily.com/