Senior spotlight: Tetra Pak taps into what beverage makers should know about this key generation

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Senior spotlight: Tetra Pak taps into what beverage makers should know about this key generation

Category : Food & Beverage

For the latest edition of Tetra Pak’s annual Consumer Generations Whitepaper series, the packaging giant interviewed more than 40,000 people and gathered insights from 27 different developed and developing countries, and found that the senior population (aged 60 years and older) is the fastest growing consumer group in the world. 

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