‘Immense opportunity for alcohol brands to engage with US shoppers in store’: IRI

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‘Immense opportunity for alcohol brands to engage with US shoppers in store’: IRI

Category : Food & Beverage

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI. 

http://www.beveragedaily.com/